Mahonia Crossing is a housing community in Salem, Oregon. As a Community for All Ages, Mahonia is intentionally designed to foster intergenerational connection so people of all ages can live, work, and play together.

Curving typography and friendly colors represent Mahonia's welcoming atmosphere. The brand mark, which depicts the berry of a mahonia plant, represents the community's goal of connecting residents to nature and across generations.

Client

Community Development Partners

Agency

Brave New Day

Role

Brand Identity
Collateral Design

Credits

Creative Direction: Alisa Jones
Copy: Brian Kerr

© 2024 Ashley Mihalick

© 2024 Ashley Mihalick

© 2024 Ashley Mihalick