Client
Community Development Partners
Agency
Brave New Day
Role
Brand Identity, Collateral
Credits
Creative Direction: Alisa Jones
Copy: Brian Kerr
Mahonia Crossing is a housing community in Salem, Oregon. As a Community for All Ages, Mahonia is intentionally designed to foster intergenerational connection so people of all ages can live, work, and play together.
Curving typography and friendly colors represent Mahonia's welcoming atmosphere. The brand mark, which depicts the berry of a mahonia plant, represents the community's goal of connecting residents to nature and across generations.
