Client
Montana Wilderness Association
Agency
Brave New Day
Role
Brand Identity, Collateral, Branded Apparel
Credits
Creative Direction: Alisa Jones
After 60+ years of grassroots environmental advocacy, Montana Wilderness Association sought a brand identity to support their new name: Wild Montana.
They wanted to engage with a broader and younger audience, welcoming all to enjoy and protect Montana's wild lands.
For the mark, a mirrored M and W flow together in harmony, evoking the mountains and rivers positively impacted by this organization. Paired with an invitational and open typeface, the brand expresses the expansive beauty of Montana.
