After 60+ years of grassroots environmental advocacy, Montana Wilderness Association sought a brand identity to support their new name: Wild Montana. They wanted to engage with a broader and younger audience, welcoming all to enjoy and protect Montana's wild lands.

For the mark, a mirrored M and W flow together in harmony, evoking the mountains and rivers positively impacted by this organization. Paired with an invitational and open typeface, the brand expresses the expansive beauty of Montana.