Estelle is an apartment building in West Hollywood featuring luxe amenities and lush surroundings. Offering a boutique and private experience, Estelle provides an escape from the hustle of LA.

The visual identity features a relaxed and airy vibe, with soft curves and angles to correspond with the building’s architecture. Thin gold lines add a refined quality and speak to Estelle’s natural sophistication.

Client

The Green Cities Company

Agency

Brave New Day

Role

Brand Design
Website Design
Collateral
Social

Credits

Creative Direction: Alisa Jones
Copy: Nick Seid
Web Development: oof

© 2024 Ashley Mihalick

© 2024 Ashley Mihalick

© 2024 Ashley Mihalick