National Forest Week is an annual campaign focused on connecting people of all ages with forest lands and outdoor recreation.

The campaign needed an identity which would connect with its parent organization (NFF) while establishing its own look and voice. As a nod to the iconic National Forest signs, the campaign’s primary logo pairs a script typeface with the NFF brand typeface. A nostalgic, approachable quality is carried throughout the other materials of the campaign, from promotional wearables to social media infographics.