The Freshwater Trust focuses on tech-driven and data-backed solutions to help protect and restore freshwater ecosystems.

They sought a website redesign that would update and organize their information-heavy content to better serve project partners, researchers, and donors. The result is a modular website that visually conveys their tech-forward approach.

Client

The Freshwater Trust

Agency

Brave New Day

Role

UI/UX

Credits

Creative Direction: Alisa Jones
Web Development: Clover Partners
Mapbox Styling (Impact Explorer): Brian Kerr

One component of the new website is the Impact Explorer micro-site. It houses an interactive map that allows users to zoom in and explore the river basins where TFT works and the specific conservation efforts they've made.

Color, subtle linework, and imagery bring the main site to life.

© 2024 Ashley Mihalick

© 2024 Ashley Mihalick

© 2024 Ashley Mihalick